Selaus avainsanan mukaan kokoelmassa "Technology adoption"Tieteelliset julkaisut

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    • Effectual and causal reasoning in the adoption of marketing automation 

      Mero, Joel; Tarkiainen, Anssi; Tobon, Juliana (Elsevier, 26.12.2019)
      Research on technology adoption in organizations traditionally assumes that these organizations follow rational, strategic and planned adoption processes. However, a gradually emerging view is that the adoption of technology ...