Selaus avainsanan mukaan kokoelmassa "Value co-destruction"Tieteelliset julkaisut
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Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
(Elsevier, 09.11.2019)In hotel services, the provider and customer are expected to behave according to a specific cognitive script that has been developed based on previous experiences of different actors' input and behavior. However, if either ... -
When value co-creation fails: Reasons that lead to value co-destruction
(Elsevier, 13.01.2018)Value co-destruction is a possible outcome of business, public and consumer collaboration. We examine reasons that lead to value co-destruction and when these reasons emerge. Since previous research on the topic is limited, ...
