Selaus avainsanan mukaan kokoelmassa "international marketing"Tieteelliset julkaisut

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    • Digitalization of companies in international entrepreneurship and marketing 

      Vadana, Ioan-Iustin; Torkkeli, Lasse; Kuivalainen, Olli; Saarenketo, Sami (Emerald, 05.12.2019)
      Purpose Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture ...