Selaus avainsanan mukaan kokoelmassa "online and offline channels"Tieteelliset julkaisut

    • The value of human interaction in service channels 

      Immonen, Mika; Sintonen, Sanna; Koivuniemi, Jouni (Elsevier, 2018)
      The influence of digitalisation on service experiences requires new capabilities from customers. In particular, the computer-mediated interaction affects customers' perceived accessibility into self-services. Thus, we posed ...