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Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
(Emerald Publishing, 2020-06-23)
Purpose
The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's ...
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
(Emerald Publishing Limited, 2021-06-04)
Purpose
The importance of integrating both internal and external knowledge into the product/service innovation process has been widely recognized in the knowledge management and innovation literature. Likewise, the role ...
Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
(Emerald Publishing Limited, 2021-05-18)
Purpose
This paper aims to adopt a contextual approach to the knowledge-performance linkage by deepening into the role of marketing and sales employees’ knowledge resources in the generation and delivery of superior ...