Customization of supply chain in an era of glocalization: Strategy for born global firms
Buyle, Christophe (2017)
Sisältö avataan julkiseksi: 14.08.2019
Pro gradu -tutkielma
Julkaisun pysyvä osoite on
The surge of sovereign nations and the regionalization of global interactions emphasize the need to reconcile local considerations with global ambitions. The 21st century has been characterized as a period of turbulence and uncertainty which highlights the necessity for companies to develop flexible business processes when venturing new markets. In addition, the transition of value creation from an individual perspective to a collective point of view disrupts the configuration of organizational relationships. In such an environment, the design of supply chain strategies based on categorical types is not enough. Hence, a deeper level of analysis is required to capture supply interactions in more detail. The purpose of this research is to identify the formulation process of a customized supply chain strategy for born global firms in an era of ‘glocalization’. The shift toward collaborative relationships redefines the role of companies in value creation. Mobilizing customers, suppliers and institutions to create value should be at the center of attention at all organizational and geographical levels. Therefore, key resources and core competencies should promote the value proposition of an organization as a value co-creation opportunity to manage external stakeholders at a local, regional and global levels. This is achieved by identifying the right hybrid modes of governance for managing the different types of joint transactions within and beyond a supply chain. Moreover, a dynamic power positioning approach to sourcing practices facilitates the adjustment of relationships over time. The study is organized around a qualitative design and a descriptive holistic single-case study. A conceptual framework derived from academic publications, thematic books and reports from institutional archives provides a guideline for collecting empirical evidence. Data has been collected through online questionnaires and analyzed in accordance with existing models.