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Channel and customer segmentation process : case ABB SRU LV Drives Finland
(2021)
The objective of this bachelor’s thesis is to find for the case company a suitable channel and customer segmentation framework and to create a segmentation process. The case company is ABB SRU LV Drives Finland. The case ...
Opportunity exploration in the development of front-end innovation in a global manufacturing company
(2023)
Front-end innovation is the beginning of the innovation process, where ideas are generated. Innovation is a new or changed entity, realizing or redistributing value. Front-end innovation has a high effect on value generation ...