Customer Retention in a Health Club
Hyykoski, Mikael (2008-01-23T11:51:24Z)
Julkaisun pysyvä osoite on
The objective of this study was to resolve how a privately owned health club can retain their existing customers. It was also resolved why there is a need for customer retention in general, and what the constructs leading to retention are. In addition, the relationship between customer satisfaction and customer retention was studied and discussed.