Structural dynamics in the global pulp and paper industry
Hujala, Maija (2011-12-16)
Väitöskirja
Hujala, Maija
16.12.2011
Lappeenranta University of Technology
Acta Universitatis Lappeenrantaensis
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-952-265-178-5
https://urn.fi/URN:ISBN:978-952-265-178-5
Tiivistelmä
The pulp and paper industry is currently facing broad structural changes due to global shifts in
demand and supply. These changes have significant impacts on national economies worldwide.
Planted forests (especially eucalyptus) and recovered paper have quickly increased their
importance as raw material for paper and paperboard production. Although advances in
information and communication technologies could reduce the demand for communication
papers, and the growth of paper consumption has indeed flattened in developed economies,
particularly in North America and Western Europe, the consumption is increasing on a global
scale. Moreover, the focal point of production and consumption is moving from the Western
world to the rapidly growing markets of Southeast Asia.
This study analyzes how the so-called megatrends (globalization, technological development,
and increasing environmental awareness) affect the pulp and paper industry’s external
environment, and seeks reliable ways to incorporate the impact of the megatrends on the
models concerning the demand, trade, and use of paper and pulp. The study expands current
research in several directions and points of view, for example, by applying and incorporating
several quantitative methods and different models. As a result, the thesis makes a significant
contribution to better understand and measure the impacts of structural changes on the pulp
and paper industry. It also provides some managerial and policy implications.
demand and supply. These changes have significant impacts on national economies worldwide.
Planted forests (especially eucalyptus) and recovered paper have quickly increased their
importance as raw material for paper and paperboard production. Although advances in
information and communication technologies could reduce the demand for communication
papers, and the growth of paper consumption has indeed flattened in developed economies,
particularly in North America and Western Europe, the consumption is increasing on a global
scale. Moreover, the focal point of production and consumption is moving from the Western
world to the rapidly growing markets of Southeast Asia.
This study analyzes how the so-called megatrends (globalization, technological development,
and increasing environmental awareness) affect the pulp and paper industry’s external
environment, and seeks reliable ways to incorporate the impact of the megatrends on the
models concerning the demand, trade, and use of paper and pulp. The study expands current
research in several directions and points of view, for example, by applying and incorporating
several quantitative methods and different models. As a result, the thesis makes a significant
contribution to better understand and measure the impacts of structural changes on the pulp
and paper industry. It also provides some managerial and policy implications.
Kokoelmat
- Väitöskirjat [995]