The Role of Content Marketing in Company Branding
Myllys, Jemina (2016)
Kandidaatintutkielma
Myllys, Jemina
2016
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe201601213460
https://urn.fi/URN:NBN:fi-fe201601213460
Tiivistelmä
The purpose of this study is to provide a deep understanding of the concept of content marketing in relation to company branding.