Acceleration of go-to-market for technology-based start-ups
Drobysheva, Elizaveta (2016)
Diplomityö
Drobysheva, Elizaveta
2016
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2016111528513
https://urn.fi/URN:NBN:fi-fe2016111528513
Tiivistelmä
The aim of the thesis was research of existing acceleration tools and methods, based on technological innovations and advanced processes, that can help young technology-based companies to shorten the time between the birth of an innovative idea and it`s commercialization.
In addition, considerable part of the study was devoted to evaluation of business incubators` and accelerators` programs and their services, to examine their contribution to the start-ups performance.
The results, obtained from 66 Finnish start-ups in ICT sector, show that firms quite intensively use strategic partnerships, participation in tradeshows/conferences and digital marketing (umbrella term, which also include social media and word-of-mouth marketing) for acceleration of their go-to-market. However, there is no direct evidence of the impact of these tools and methods, except participation in conferences, on the start-ups’ performance. Furthermore, study found positive impact of accelerators’ programs on firms’ performance.
In addition, considerable part of the study was devoted to evaluation of business incubators` and accelerators` programs and their services, to examine their contribution to the start-ups performance.
The results, obtained from 66 Finnish start-ups in ICT sector, show that firms quite intensively use strategic partnerships, participation in tradeshows/conferences and digital marketing (umbrella term, which also include social media and word-of-mouth marketing) for acceleration of their go-to-market. However, there is no direct evidence of the impact of these tools and methods, except participation in conferences, on the start-ups’ performance. Furthermore, study found positive impact of accelerators’ programs on firms’ performance.
Kokoelmat
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