Tools and methods to make business produce, support and develop innovation

Abstract

Innovation is a key to growth and development of many modern companies. However, in many businesses, innovation is often treated as a whim rather than necessity. The goal of the work is to define what activities should business undertake to make innovation emerge regularly at all the organizational levels. The project includes both theoretical and empirical investigation of the topic. Major trends in supporting innovation’s emergence and development in an organization were distinguished from the literature. Further, the trends were introduced and verified on practice in the network of bakeries Korjov in Saint-Petersburg, Russia. The results have shown that pure theoretical methods did not work properly on practice in conditions of real business making with its features and workers’ mindset. Only individual approach, as well as unique combination of the existing methods allow to provoke innovation’s emergence and subsequent development in certain business.