The implications of virtual prototyping in new product development: An experiment through gamification
Islam, Md Iftekharul (2017)
Islam, Md Iftekharul
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To sustain in competitive business markets, company needs to take advantages of new technologies. Virtual prototyping is one of the technologies that can make the difference in the challenging markets. Consideration of users’ needs and taking effective feedbacks from them are also crucial to face the challenges. This thesis examines the role of virtual prototyping and involvement of users in new product development in a new way. The aim of this study is to explore the incorporation of gamification with virtual prototyping in new product development for a particular product. The involvement of users in product development is one of the important and challenging issues for the company. The gamification event using the virtual model of particular product provides the effective solution of involving the users. The experimental part of this study was to arrange the gamification event using virtual prototype of particular product and obtained valuable information. Primary data have been collected from the interviews of participants in the gamification event as well as from the game data. This is a unique work in this field and the findings support the positive outcomes reached from the whole experimental processes and direct the possible means of getting the important information from experiment for the product development team as well as for the future researchers.