Selaus avainsanan mukaan kokoelmassa "B2B sales"Väitöskirjat

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    • Digital transformation as a driving force in business-to-business sales management 

      Pitman, Titta
      Acta Universitatis Lappeenrantaensis : 1165 (Lappeenranta-Lahti University of Technology LUT, 01.11.2024)
      Digital transformation is a megatrend which offers challenges and possibilities to business-to-business (B2B) sales management. B2B firms are adopting digital technologies at an increasing pace and researchers are investigating ...