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    • Marketing-specific intellectual capital : conceptualisation, measurement and performance 

      Peñalba-Aguirrezabalaga, Carmela
      Acta Universitatis Lappeenrantaensis (Lappeenranta-Lahti University of Technology LUT, 05.11.2021)
      The objective of this study is to progress in the study of intellectual capital (IC) in specific contexts to provide managers with more tailored recommendations regarding the management of knowledge resources under their ...