Orienting toward sales growth? Decomposing the variance attributed to three fundamental organizational strategic orientations
Wales, William; Beliaeva, Tatiana; Shirokova, Galina; Stettler, Tatiana R.; Gupta, Vishal K. (2018-12-14)
Post-print / Final draft
Wales, William
Beliaeva, Tatiana
Shirokova, Galina
Stettler, Tatiana R.
Gupta, Vishal K.
14.12.2018
Journal of Business Research
Elsevier
School of Business and Management
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2018122051430
https://urn.fi/URN:NBN:fi-fe2018122051430
Tiivistelmä
While firm strategic orientations have received considerable attention, most research has focused on singular orientations without considering their complementarity for firm's outcomes. In this study, we decompose the unique and complementary variance of several strategic orientations – market (MO), entrepreneurial (EO), and learning orientation (LO) – on firm sales growth. Our investigation of the individual unique effects of these orientations reveals that, within our cross-national random sample of 221 firms from Finland and Russia, sales growth is principally driven by EO. Second, our results show, that the complementary or shared effects of EO, MO, and LO explain a significant portion of the variance in sales growth. Building upon past research, we offer evidence that a higher-order construct- proactive learning culture- is supported at the intersection of these fundamental strategic orientations with important implications for future scholarship examining multiple strategic orientations.
Lähdeviite
Wales, W., Beliaeva, T., Shirokova, G., Stettler, T.R., Gupta, V.K. (2018). Journal of Business Research, pp. 1-30. DOI: 10.1016/j.jbusres.2018.12.019
Alkuperäinen verkko-osoite
https://www.sciencedirect.com/science/article/pii/S0148296318306295?via%3DihubKokoelmat
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