Coopetition and market performance
Ritala, Paavo (2018-09-07)
Post-print / Final draft
Ritala, Paavo
07.09.2018
Routledge
School of Business and Management
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© 2019 The contributors
© 2019 The contributors
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe201901162273
https://urn.fi/URN:NBN:fi-fe201901162273
Tiivistelmä
Coopetition strategy—the way how firm collaborates with its competitors—has been suggested to potentially improve firm performance in the markets. However, the literature is scattered in terms of providing evidence of how and why coopetition strategy affects firm’s market performance. This chapter reviews the existing evidence for key mechanisms, contingencies, and practical examples across four categories: (1) resource efficiency, (2) market growth and development, (3) new market creation, and (4) competitive dynamics. Future research directions are also envisioned.
Lähdeviite
Ritala, P. 2019. Coopetition and market performance. The Routledge Companion on Coopetition Strategies. Routledge.
Alkuperäinen verkko-osoite
https://www.routledge.com/The-Routledge-Companion-to-Coopetition-Strategies/Fernandez-Chiambaretto-Le-Roy-Czakon/p/book/9781138736894Kokoelmat
- Tieteelliset julkaisut [1522]