ENHANCING SME COMPANIES VISIBILITY FOR INTERNATIONAL VISITORS IN NATIONAL EXHIBITION EVENTS: FINNBUILD 2018 EXHIBITION EXPERIENCE REPORT

Abstract

This project report discusses on experiences and ideas for SME companies’ possibilities to add into their visibility in the eyes of foreigner visitors. The ideas and experiences have been built on top of exhibition experiences coming from Finnbuild 2018 field study point of view. The report has been written for all Finnish SME companies to consider how they show up themselves for foreigners when participating into different events and exhibitions, that might receive foreigners as visitors. From non-native persons point of view, even a small hint of familiarity and text and visual material in their “native language” and in familiar visual form, gives them a reason to slow down and interpret with little additional time, would this particular company offer something in their interests.