Internationalising SMEs and Social Networks in the Global South
Musona, Jackson; Asemokha, Agnes; Torkkeli, Lasse; Syrjä, Pasi (2019-11-02)
Post-print / Final draft
Musona, Jackson
Asemokha, Agnes
Torkkeli, Lasse
Syrjä, Pasi
02.11.2019
231-274
Palgrave Macmillan, Cham
School of Business and Management
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© The Author(s) 2020
© The Author(s) 2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2019111943222
https://urn.fi/URN:NBN:fi-fe2019111943222
Tiivistelmä
Following a critique of previous firm-centred conceptualisations of the bottom of pyramid markets that gave little relevance to the role of consumers in value creation. Questions regarding the best ways to approach and mutually harness the potential of these markets remain unanswered. The purpose of this study is to help fill this gap by applying a sociological view to economic activities within BOP markets. Specifically, we explore how social networks influence internationalising SMEs business models in BOP markets. Through exploring the activities of one international SME in Zambia and comparing them to another local SME in South Africa by means of inductive grounded theory, we identified seven processes that define social embeddedness and five contextual conditions and mechanisms that lead to embeddedness. Finally, we offer implications for theory and managers of BOP ventures.
Lähdeviite
Musona, J., Asemokha, A., Torkkeli, L., Syrjä, P. (2019). Internationalising SMEs and Social Networks in the Global South. In: Larimo, J., Marinov, M., Marinova, S., Leposky, T. (Eds.) International Business and Emerging Economy Firms. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham. pp. 231-274. DOI: 10.1007/978-3-030-27285-2_8
Kokoelmat
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