Russian industrial floor market and its possibilities and feasibility for Finnish SMEs

Abstract

The research is focused on the Russian concrete floor market and partly considers the industrial floor market as a whole. The main goal of the study was to determine the possibilities of the concrete market and its feasibility for Finnish SMEs to start business operations there. Among intermediate purposes of the research, it was necessary to determine the market size, define its polarization, describe the current legislation, as well as to identify the leading players in the market, including customers, competitors and specifiers. An additional goal of the research was to provide recommendations for interested Finnish companies on how to enter the Russian market. The research analyzes and interprets the information, which was obtained from numerous federal databases, reports and law codes. Information from surveys conducted among market participants is also used. The research has achieved its initial goals, and the results indicate that the Russian concrete floor market is highly attractive for Finnish companies to invest and do business. Based on obtained results, recommendations were formed for interested companies concerning the process of internationalization in Russia.