Incorporation of sustainable development into business strategy
Heshmatisafa, Saeid (2020)
Diplomityö
2020
School of Engineering Science, Tuotantotalous
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi-fe2020062545733
http://urn.fi/URN:NBN:fi-fe2020062545733
Tiivistelmä
Sustainable development refers to addressing the present needs without compromising the needs of the future generation. In this context, business plays a crucial role. Despite the increase in demand from customers and key stakeholders, the progress has been slow, and the issue has remained topical. Such a trend indicates that businesses are required to act more strategically in a sustainable way to stay relevant in the market. Incorporating sustainability needs a wide range of decision-making and participation across all levels of the organization.
The purpose of this study is to explore the incorporation of sustainable development agenda into the business strategy and structure of companies. In order to perform such an investigation, a mixed-methods approach is used. The existing literature, along with the sustainability reports of the top ten companies in ICT, is critically reviewed. Furthermore, interviews with experts are conducted base on the literature’s result. Then, interview outcomes will validate the findings and answer the formulated research questions. The results illustrate that the adaptation of integrated thinking is still in the initial phases. Thus, there is a lack of practical actions and measurements.
The purpose of this study is to explore the incorporation of sustainable development agenda into the business strategy and structure of companies. In order to perform such an investigation, a mixed-methods approach is used. The existing literature, along with the sustainability reports of the top ten companies in ICT, is critically reviewed. Furthermore, interviews with experts are conducted base on the literature’s result. Then, interview outcomes will validate the findings and answer the formulated research questions. The results illustrate that the adaptation of integrated thinking is still in the initial phases. Thus, there is a lack of practical actions and measurements.