An identification of key success factors for born global companies in launching an application for aggregation of discounts in food retail chains
Gubaev, Nurislam (2020)
Diplomityö
2020
School of Engineering Science, Tuotantotalous
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2020120899881
https://urn.fi/URN:NBN:fi-fe2020120899881
Tiivistelmä
The modern world is developing at high speeds. This has become possible thanks to telecommunications technologies that are now available to almost everyone. In these conditions, a modern company has many more opportunities to survive and grow, providing its services and products not only to the domestic market, which is often not large enough, but also promoting them to the international level.
Some companies manage to achieve internationalization in the first years or even starting from their foundation. Such companies are called Born Global. In this research, the features of such companies were studied and were covered and systematized in an extended conceptual model revealing 7 different perspectives that are describing the key factors influencing the success of early internationalization.
This experience was applied to the launch of a startup for aggregating discounts in European grocery chains; market analysis was carried out. Survey research was carried out to identify the portrait of the app user and his willingness to use such an application. The results of conducted research can be assumed as an idea validation as well as approvals from business mentors from different countries. As a result, a minimal viable product was created and launched to obtain furthermore analytics, which will be a matter of additional research.
Some companies manage to achieve internationalization in the first years or even starting from their foundation. Such companies are called Born Global. In this research, the features of such companies were studied and were covered and systematized in an extended conceptual model revealing 7 different perspectives that are describing the key factors influencing the success of early internationalization.
This experience was applied to the launch of a startup for aggregating discounts in European grocery chains; market analysis was carried out. Survey research was carried out to identify the portrait of the app user and his willingness to use such an application. The results of conducted research can be assumed as an idea validation as well as approvals from business mentors from different countries. As a result, a minimal viable product was created and launched to obtain furthermore analytics, which will be a matter of additional research.