Hand to Mouth Marketing, Event Visibility and Resource Limited Event Generation Experiences: Virtual esport Imatranajo competition 2020

Happonen, Ari; Salmela, Erno; Hirvimäki, Marika (2021-05)
Katso/Avaa
Lataukset: 


Publishers version

Happonen, Ari
Salmela, Erno
Hirvimäki, Marika
05 / 2021

124

1-37

LUT University

LUT Scientific and Expertise Publications Tutkimusraportit – Research Reports

School of Engineering Science

Kaikki oikeudet pidätetään.
© Ari Happonen, Erno Salmela and Marika Hirvimäki
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-952-335-671-9

Tiivistelmä

This report is a result of collaborative work between Business Finland funded Innovation Booster - Match Maker of Challengers and Disruptors and European Regional Development funded MINT (Etelä-Karjalan pienten kuntien innovaatio- ja kokeiluekosysteemin kehittäminen) project. The goal of the report is to discuss from event visitor point of view about different expectations, inspiring moments and future possibilities of transforming traditional events to esports and /or virtual event context, possibly in connection with traditional physical event.

Special thanks for Business Finland for providing the possibility to do long term knowledge building in context of events and Innovation Boosting studies. The background the project has given, has provided the sturdy base MINT project shall need to go forward flawlessly.
 
visibility
 

Lähdeviite

Happonen, A., Salmela, E., Hirvimäki, M. (2021), Hand to Mouth Marketing, Event Visibility and Resource Limited Event Generation Experiences: Virtual esport Imatranajo competition 2020, LUT Scientific and Expertise Publications, Research Reports report 124, ISBN 978-952-335-671-9 (pdf), ISSN 2243-3376, LUT University press, pp. 1-37

Alkuperäinen verkko-osoite

https://www.researchgate.net/publication/351625450_Hand_to_Mouth_Marketing_Event_Visibility_and_Resource_Limited_Event_Generation_Experiences_Virtual_esport_Imatranajo_competition_2020
Kokoelmat