Digital transformation with digital twins - distinct mechanisms of enabling and controlling uses

Abstract

This study examines the connection between digital twin mechanisms and digital twin uses. We examined digital twins through three dimensions: navigation; interaction; and discovery. The effects were examined by considering two different uses: enabling use and controlling use. This study found a direct and positive relationship between the interaction mechanism and the enabling and controlling uses of digital twins. The results also indicated the nonexistence of any relationship between the navigation and discovery mechanisms, and digital twins’ enabling and controlling uses. The results indicate that digital twin realism exerts a negative moderating effect on the relationship between digital twins’ discovery mechanism and controlling use. Managers can leverage research findings as they adopt new digital tools to support their service businesses and management needs. For example, managers can leverage research findings by using digital technologies to inspire and motivate employees to fulfil organisational objectives.