Technology-Based Tourism Development Mechanism in China with Events, Festivals and Fairs

Abstract

China is a tourism-focused country with numerous historical attractions like the great wall and terracotta warriors. This chapter aims to explore the role of technology-based tourism development mechanisms in China with the help of tourism events, festivals, and fairs. The chapter specifically focuses on tourism Apps development that may affect tourism events, festivals, and fairs and improve tourism and quality of life (TQOL). The scholars widely explore traditional tourism development strategies; however, the role of technology-based Apps in gathering social networks with events, festivals, and fairs catch limited attention to the researchers. The study identifies how China attracts tourists with technology applications in the contemporary era. In this chapter, the perception of China is brought into the discussion. The chapter reveals that tourists’ attitudes could be positive with the help of successful technology application in tourism festivals, events, and fairs in China, ensuring tourism and quality of life (TQOL).