Exploring user trust in cryptocurrency adoption : a comparative study between Finland and Iran
Noori, Peyman (2023)
Diplomityö
2023
School of Engineering Science, Tuotantotalous
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023060151941
https://urn.fi/URN:NBN:fi-fe2023060151941
Tiivistelmä
The increasing popularity of cryptocurrencies underscores the importance of comprehending the factors that impact users' trust and their intentions to utilize and invest in these digital assets. This comparative study between Finland and Iran explores user trust in cryptocurrency adoption and its relationship with perceived usefulness, perceived ease of use, and users' intention to adopt and invest in cryptocurrencies. The study employs a literature review, survey questionnaire, and data analysis to explore these factors.
In this research, we first provide an overview of the research topic, highlighting the growing interest in cryptocurrencies and the need to comprehend user perceptions and attitudes. We compare user perceptions of trust related to the adoption of cryptocurrencies in Finland, a developed country, and Iran, a developing country. The purpose of this study is to contribute to the emerging field of cryptocurrency research by identifying specific factors that contribute to user perceptions of trust in different economic contexts.
Our findings support the proposed hypotheses and emphasize the significant role of trust, perceived usefulness, and perceived ease of use in shaping users' intentions. Trust emerges as a crucial factor, underscoring the need for a secure and reliable cryptocurrency system. Furthermore, the study identifies interrelationships between these factors and recognizes the variations observed between Finland and Iran data samples. Practical implications of this study include focusing on emerging markets, enhancing trust through security measures, improving usability, and utilizing perceived usefulness to build trust. The study suggests recommendations for policymakers and practitioners. However, it acknowledges limitations such as the sample size and self-report measures.
Overall, this research contributes to the understanding of trust and intention in the adoption of cryptocurrencies by emphasizing the significance of trust, usefulness, and ease of use in shaping users' intentions. By providing insights into user trust factors and cryptocurrency adoption, this study aims to inform policymakers, industry practitioners, and researchers in improving cryptocurrency adoption and trust.
In this research, we first provide an overview of the research topic, highlighting the growing interest in cryptocurrencies and the need to comprehend user perceptions and attitudes. We compare user perceptions of trust related to the adoption of cryptocurrencies in Finland, a developed country, and Iran, a developing country. The purpose of this study is to contribute to the emerging field of cryptocurrency research by identifying specific factors that contribute to user perceptions of trust in different economic contexts.
Our findings support the proposed hypotheses and emphasize the significant role of trust, perceived usefulness, and perceived ease of use in shaping users' intentions. Trust emerges as a crucial factor, underscoring the need for a secure and reliable cryptocurrency system. Furthermore, the study identifies interrelationships between these factors and recognizes the variations observed between Finland and Iran data samples. Practical implications of this study include focusing on emerging markets, enhancing trust through security measures, improving usability, and utilizing perceived usefulness to build trust. The study suggests recommendations for policymakers and practitioners. However, it acknowledges limitations such as the sample size and self-report measures.
Overall, this research contributes to the understanding of trust and intention in the adoption of cryptocurrencies by emphasizing the significance of trust, usefulness, and ease of use in shaping users' intentions. By providing insights into user trust factors and cryptocurrency adoption, this study aims to inform policymakers, industry practitioners, and researchers in improving cryptocurrency adoption and trust.