Exploring the IT students’ perceptions of employer brand and recruitment implications
Jerbi, Assil (2023)
Pro gradu -tutkielma
2023
School of Business and Management, Kauppatieteet
Kaikki oikeudet pidätetään.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023060151961
https://urn.fi/URN:NBN:fi-fe2023060151961
Tiivistelmä
This thesis explores the influence of employer branding on IT students' application decisions and employment choices in Finland, focusing on the relationship between the concepts of employer branding, organizational attractiveness, and their overall influence on candidates' intentions to apply for distinct organizations.
This thesis employs an inductive, qualitative methodology to provide recommendations for Company X's management. Primary data were gathered through semi-structured interviews with IT students from various Finnish universities. The credibility of these findings was further enhanced and validated by secondary data from the company and other reliable sources. A significant objective of this thesis is to establish practical guidelines for organizations aiming to refine their strategies to attract top talent.
Various factors were analyzed throughout this research to identify the elements shaping employer brand awareness. Results suggest that organizations can enhance their attractiveness to candidates by differentiating their employer brand and presenting it as unique. This differentiation can be achieved by providing an attractive work environment and other factors. This thesis also highlights the importance of signaling and word-of-mouth theories as essential components of the external branding process due to their central role in creating a positive employer brand image. This research highlights the importance of aligning employer branding activities with job seekers' perceptions to effectively attract and retain top talent.
This thesis employs an inductive, qualitative methodology to provide recommendations for Company X's management. Primary data were gathered through semi-structured interviews with IT students from various Finnish universities. The credibility of these findings was further enhanced and validated by secondary data from the company and other reliable sources. A significant objective of this thesis is to establish practical guidelines for organizations aiming to refine their strategies to attract top talent.
Various factors were analyzed throughout this research to identify the elements shaping employer brand awareness. Results suggest that organizations can enhance their attractiveness to candidates by differentiating their employer brand and presenting it as unique. This differentiation can be achieved by providing an attractive work environment and other factors. This thesis also highlights the importance of signaling and word-of-mouth theories as essential components of the external branding process due to their central role in creating a positive employer brand image. This research highlights the importance of aligning employer branding activities with job seekers' perceptions to effectively attract and retain top talent.