Developing a toolkit for creating ethnographic personas in the form of interactive data videos

Abstract

In today's world, data has emerged as a critical source of knowledge, necessitating its transformation into various formats and visual representations. The research aim of this study is to develop an interactive toolkit that effectively presents data, promoting user comprehension within a comprehensive framework, while also exploring the integration of data presentation and curation with video graphics to enhance the overall viewing experience for individuals. To achieve this, the concept of ethnographic personas is introduced to provide a broader sense of data visualization. The research follows a research-through-design methodology, meticulously analysing, implementing, and evaluating each requirement to drive continual improvement of the toolkit. Upon completion of the interactive data video toolkit, a qualitative evaluation is conducted, revealing commendable aspects that contribute to the success of the research in terms of design and development. Additionally, the evaluation identifies limitations and proposes areas for future enhancement, expanding the scope of the research topic. In this study, not only is the toolkit developed, but an extensive review of existing research and methodologies is also undertaken to enrich knowledge and its implementation. The research questions revolve around identifying appropriate design principles to embed data within a collaborative problem-solving process and exploring the existing principles utilized in toolkit development. The research process effectively integrates with the analysis of existing research, resulting in the realization of interactive persona-oriented video data presentation through toolkits. This form of interactive visualization and information sharing significantly influences user understanding, aligning with the principles of user-cantered design.