Designing Intelligent Characters Representing Organisations in Digital Worlds

Abstract

Advances in technology have led to the creation of virtual worlds where people can interact with intelligent characters representing organizations. As these interactions increase, it's crucial to understand digital character design and its societal and business implications. This research aims to investigate the design elements of digital characters and provide prescriptive knowledge for organizations. Using the design science research paradigm, we'll answer the question of how to design digital characters that best represent a company. We draw on theories from human-computer interaction, marketing and brand design, corporate communications, and character design from industries such as game design and screenwriting.