Is a Fool With a(n AI) Tool Still a Fool? An Empirical Study of the Creative Quality of Human–AI Collaboration

Abstract

Recent computational advancements in artificial-intelligence (AI)-based systems have pushed forward the frontiers of creativity. The collaboration between humans and AI promises to unleash new creative potential. Accordingly, the proposed study aims to provide a better understanding of what is needed to accept generative AI as a co-creative partner by researching the necessary skills via the collaboration between humans and AI. The cross-sectional study will examine the interaction effect of domain knowledge and prompt engineering skills with regard to the creative quality of human–AI-generated content. By researching these relationships, the study will contribute to the literature on human–AI collaboration and creativity by broadening our understanding of how prompt engineering skills and domain knowledge affect the creative quality of human–AI-generated content. The findings will have practical implications for adopting AI as a co-creative partner and should provide a more nuanced view of the concept of human-AI-based creativity.