Situating data stories in space to entice new audiences to engage with science

Abstract

Science communication predominantly engages individuals who already possess a pre-existing interest in science, thereby limiting its reach to a broader and more diverse audience. Situated approaches that intertwine content with spatial design may overcome interest barriers as it allows for spontaneous encounters with science. This paper describes the design of a multi-modal physicalisation coined Star Listener as the result of a collaboration between scientific experts (in astrophysics), design researchers and media professionals. Star Listener consists of different sensory engagement modalities, including textual information panels, speakers that distribute sonified data of stars, two public video displays with an animated explainer and interactive touchscreens with a mini-game. Star Listener was placed in an entryway of a public library for a period of 2 months. We evaluated this set-up by observing and interviewing passersby, both in an in-the-wild study and as a controlled in-the-wild study. We present design recommendations for the design of situated data representations and narrative physicalisations to support engagement of varied audiences with science.