The regional origin influence on consumer perception and attitude in the French food industry : a case study of two products
Kuhn, Juliette (2024)
Pro gradu -tutkielma
2024
School of Business and Management, Kauppatieteet
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2024110789909
https://urn.fi/URN:NBN:fi-fe2024110789909
Tiivistelmä
The objective of this paper is to study the influence of the regional origin in the French food industry on consumer’s perception and attitude. The question that will be answer is the following: How does the regional origin influence consumer’s attitude and perception in the French food industry? This research will explore the various dimensions through which geographical mentions influence the consumer attitude and how they are perceived.
The thesis is built through a qualitative and quantitative method that is meant to capture the perceptions and attitudes of consumers in relation to regional origin within the French food industry and through two case studies. This research aims to pinpoint these challenges, exploring how regional indications and labels can shape consumer preferences and perceptions.
The thesis is built through a qualitative and quantitative method that is meant to capture the perceptions and attitudes of consumers in relation to regional origin within the French food industry and through two case studies. This research aims to pinpoint these challenges, exploring how regional indications and labels can shape consumer preferences and perceptions.