Leveraging artificial intelligence in marketing of dental technologies : revolutionizing patient interaction of clinical oral treatments

Abstract

Artificial intelligence has seen a rapid growth within recent years as more industries begin adopting the technology. There has been little focus on implementing artificial intelligence with marketing of dental treatments. Dental marketing with artificial intelligence shows promising possibilities with B2B and B2C development, however more studies need to focus on actual implementation.

To conduct the main research of the paper, a mixed method approach was utilized with a research aspect from literature review, as well as interviews with dental industry experts. The literature observed a lack of research which has been place towards artificial intelligence in dental marketing.

A comparison of the information obtained from both methods was compared to identify information gaps between the perspectives of literature and industry. There is keen enthusiasm towards artificial intelligence usage in dental marketing, but a key limitation is time and knowledge for proper execution.