The role of the consumer behavior in the creation of a sustainable supply chain in the beauty industry
Shaw Fuentes, Marlene Gisselle (2025)
Pro gradu -tutkielma
2025
School of Business and Management, Kauppatieteet
Kaikki oikeudet pidätetään.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2025062674260
https://urn.fi/URN:NBN:fi-fe2025062674260
Tiivistelmä
Consumers are concerned about the environmental issues, social problems, and working conditions throughout the beauty industry, which has prompted consumers to demand sustainable beauty products that align with their beliefs.
This research aims to identify the role of consumer behavior in the creation of a sustainable supply chain in the beauty industry. This study shows the different sustainable tendencies implemented by beauty companies and NGOs through partnerships with suppliers to achieve and improve agricultural practices and working conditions. Furthermore, it identifies the limitations and challenges that companies have encountered while implementing a sustainable supply chain.
Following the analysis of the academic and grey literature. It is established that consumers are considered an external pressure for companies to create and implement a sustainable supply chain. Their demands and insight have an impact on the financial performance, product development, and supplier selection. Additionally, there were presented examples of implementing sustainable supply chains in different industries, therefore showing the possibility for the beauty industry to follow other industries.
This research aims to identify the role of consumer behavior in the creation of a sustainable supply chain in the beauty industry. This study shows the different sustainable tendencies implemented by beauty companies and NGOs through partnerships with suppliers to achieve and improve agricultural practices and working conditions. Furthermore, it identifies the limitations and challenges that companies have encountered while implementing a sustainable supply chain.
Following the analysis of the academic and grey literature. It is established that consumers are considered an external pressure for companies to create and implement a sustainable supply chain. Their demands and insight have an impact on the financial performance, product development, and supplier selection. Additionally, there were presented examples of implementing sustainable supply chains in different industries, therefore showing the possibility for the beauty industry to follow other industries.