Interdisciplinary collaboration in early-stage digital product development : the case of Gooddy
Baltasar, Martina (2026)
Kandidaatintyö
2026
School of Engineering Science, Tuotantotalous
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe20260918126591
https://urn.fi/URN:NBN:fi-fe20260918126591
Tiivistelmä
This thesis examines how interdisciplinary collaboration supports early-stage digital product development and go-to-market preparation in digital wellness startups through the case of Gooddy, considering business, design, technology, and health perspectives. Gooddy is an application providing personalized guidance based on the menstrual cycle.
The study combines a narrative literature review and qualitative single case study based on the researcher’s participation in Gooddy’s development and a semi-structured interview with the other co-founder.
The findings show that interdisciplinary collaboration supported problem definition, market validation, MVP prioritization, user experience development, and refinement of the value proposition. Integrating user needs, technical feasibility, and commercial considerations enabled more informed decisions, while user feedback supported iteration. Differences between the founders occasionally slowed decision-making but strengthened solutions. Limited formal health expertise was identified as a gap affecting scientific credibility.
The study suggests that early-stage digital wellness startups benefit from flexible interdisciplinary roles, clear responsibilities, continuous user validation, and access to specialized expertise.
The study combines a narrative literature review and qualitative single case study based on the researcher’s participation in Gooddy’s development and a semi-structured interview with the other co-founder.
The findings show that interdisciplinary collaboration supported problem definition, market validation, MVP prioritization, user experience development, and refinement of the value proposition. Integrating user needs, technical feasibility, and commercial considerations enabled more informed decisions, while user feedback supported iteration. Differences between the founders occasionally slowed decision-making but strengthened solutions. Limited formal health expertise was identified as a gap affecting scientific credibility.
The study suggests that early-stage digital wellness startups benefit from flexible interdisciplinary roles, clear responsibilities, continuous user validation, and access to specialized expertise.