Cloud service purchase behavior
Mäkelä, Janne (2012)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe201301301681
https://urn.fi/URN:NBN:fi-fe201301301681
Tiivistelmä
This study aims to open up some typical models of organizational buying behavior. As
the cloud computing and cloud services seem to be the today´s hype, the study seeks
to further facilitate the understanding of organizational buying behavior regarding cloud
services by interviewing a decision maker of this field in the purchaser´s side and also
for comparison a cloud service provider´s representative from the vendor´s side. Työ esittelee tyypillisiä ostopäätösmalleja. Koska pilvipalvelut näyttävät olevan hypetyksen kohteena, työ pyrkii lisäämään organisatorisen päätöksenteon ymmärtämistä haastattelemalla sekä ostajan että myyjän edustajaa.
the cloud computing and cloud services seem to be the today´s hype, the study seeks
to further facilitate the understanding of organizational buying behavior regarding cloud
services by interviewing a decision maker of this field in the purchaser´s side and also
for comparison a cloud service provider´s representative from the vendor´s side.