Selaus avainsanan mukaan kokoelmassa "resurssiperusteinen teoria"Diplomityöt ja Pro gradu -tutkielmat
Aineistot 1-7 / 7
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Harnessing big data for business purposes in Finnish SMEs : adaptive marketing capabilities perspective
(2020)The purpose of this thesis is to understand what kinds of resources and capabilities small and medium-sized B2B businesses require in order to harness big data for business purposes, and how SMEs with limited resources can ... -
Kansainvälistyvän logistiikkayrityksen resurssianalyysi
(2020)Tutkimuksen tarkoituksena on analysoida kansainvälistymistä suunnittelevan logistiikka-alan yrityksen resursseihin perustuvia menestystekijöitä ja niiden hyödyntämisen mahdollisuuksia uudella markkina-alueella. Työssä ... -
Leveraging big data analytics in marketing : a multiple case study in the mobile gaming industry
(2020)The purpose of this research is to explore how the novel phenomenon of utilizing big data analytics in marketing can be leveraged in the mobile gaming industry. While the use of data has undeniable potential and a massive ... -
Omaisuuden luonteessa tapahtunut muutos ja taloudellisen raportoinnin haasteet
(2007)Aineettomalla omaisuudellatarkoitetaan sellaisia resursseja, joiden arvo perustuu niiden aineettomiin ominaisuuksiin. Aineeton omaisuus on usein yrityksen sisäisesti synnyttämää ja sen arvo on riippuvainen käyttäjästä, ... -
Supply management capability
(2011)The objective of this thesis is to define supply management capability. The thesis study what factors consist of supply management capability, and which of those factors are critical to achieving competitive advantage. One ... -
The antecedents of big data analytics : integrating resource-based theory and knowledge management perspective
(2019)The purpose of this research is to identify the antecedents of big data analytics and to study the ways in which efficient resource and knowledge management can help companies to capitalise on big data analytics. Therefore, ... -
The impact of training compensations and solidarity payments on economic performance of Finnish football clubs
(2020)The focus of this study is to examine how big impact training compensations and solidarity payments have on economic performance of Finnish football clubs. Training compensations and solidarity payments are unexamined ...
