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Customer journey analysis between locking industry company and resale channel
(2020)
The aim of this thesis is to study customer journey in a new setting by replacing the customer of the service provider with a retail channel of the service provider. Commission company of this thesis operates in locking ...
Methods for calculating and reporting of carbon dioxide emissions in Finnish logistics companies
(2022)
Managing carbon dioxide emissions is increasingly important for forwarding and logistics companies. Companies in the industry are under pressure to calculate their carbon emissions and report them comprehensively to meet ...
Organisaatiotekijöiden merkitys työntekijän tavoitteisiin sitoutumisessa
(2022)
Organisaatioissa menestystä mitataan usein tavoitteiden saavuttamisella. Niiden saavuttamiseksi organisaatiot luottavat työntekijöidensä tavoitteisiin sitoutumiseen. Sitoutuminen on tärkeää, sillä sitoutunut työntekijä ...
Building customer-based brand equity on social media in nongovernmental sector
(2023)
Due to the increased demand for nonprofit organizations and NGOs, the sector is rapidly expanding. In consequence, these organizations are facing growing competition and have started to adopt concepts and values traditionally ...
Disposition effect in the Finnish market : an empirical study and experimental proposal
(2023)
This study examines the disposition effect in individual investors and identifies specific attributes that may impact the effect. A survey was conducted regarding investor behavior with 30 respondents from a university ...
Demografiset tiedot ja keskittäminen asiakasuskollisuuden rakentajana vahinkovakuutusliiketoiminnassa
(2021)
Pro gradu -tutkielman tavoitteena oli tutkia keskittämisen ja demografisten tietojen vaikutuksia asiakasuskollisuuteen. Empiirisessä tarkastelussa käytettiin Suomessa toimivien vahinkovakuutus- ja henkivakuutusliiketoiminnassa ...
Moving towards distance selling through integrated sales and marketing processes : case: Scania Suomi Oy
(2021)
During the last years and especially Covid-19 pandemic, companies across various industries are facing inevitable need for finding ways to work remotely while taking a leap towards digitalizing and aligning their sales and ...
Impact of the EU sustainable finance strategy, policy, and regulation on financial institution
(2023)
Today's financial landscape demonstrates a clear shift towards sustainable finance as a novel thinking, as evidenced by the EU's Sustainable Finance strategy, policies, and regulations. While SRI is a voluntary investment ...
Marketing through a gender-specific approach in the IT sector : a case study of the online female coding school
(2023)
Despite efforts to increase the representation of women in the Science, Technology, Engineering, and Mathematics (STEM) field, the number of women studying and working in this area remains low. This creates a gap in ...
Do M&As increase shareholder wealth? : evidence from the U.S. market
(2023)
The purpose of this study is to investigate whether M&A actions increase shareholder wealth in the short and/or long-run. Mergers and acquisitions have become one of the most popular ways for companies to sustain business ...